Tax Management
Individual and business tax preparation paired with forward-looking planning designed to reduce surprises and identify legitimate opportunities.
Tax services →Rusk & Troup, Texas CPAs
Clear numbers.
Confident decisions.
Personalized tax, accounting, payroll, and business advisory services for East Texas families and organizations—delivered by a local team that takes time to understand what matters to you.
Local advice. Long-term thinking.
Serving clients since 1997
Rooted in East Texas and ready to help you plan what comes next.
A CPA relationship built around you
More than accurate returns and reports.
You deserve an accounting partner who sees the full picture. At Anita Woodlee-Roach & Associates, we combine careful technical work with personal, proactive guidance—helping you understand where you stand, prepare for what is next, and keep more of what you earn within the law.
- Local, responsive professionals
- Strategies tailored to your goals
- Year-round financial guidance
- Two convenient East Texas offices
How we help
Accounting services grounded in your goals
From annual tax compliance to ongoing financial support, our services are shaped around the needs of each individual, family, and organization.
Accounting & Financial
Reliable financial statements, bookkeeping, payroll, and consulting that give business owners clearer information for stronger decisions.
Accounting services →QuickBooks Services
Product selection, setup, implementation, training, and support so your accounting system produces useful, timely information.
QuickBooks support →Straight answers, thoughtful strategy
What can a local CPA help you accomplish?
A CPA can do far more than file a return. The right advisor helps organize your financial information, anticipate tax consequences, and turn accurate numbers into practical next steps.
Talk With a CPA →Plan before decisions are final
Evaluate tax and financial implications before a major purchase, entity change, expansion, sale, or life transition.
Understand the story behind the numbers
Use timely reporting and professional insight to see cash flow, profitability, obligations, and opportunities more clearly.
Stay organized and prepared
Build reliable accounting processes, meet filing requirements, and approach tax season with fewer last-minute surprises.
Who we work with
Experience across East Texas industries
We serve individuals and organizations with needs ranging from straightforward compliance to complex, ongoing accounting support.
Local roots. Professional depth.
A team invested in your progress
Founder Anita Woodlee-Roach has served as a CPA since 1993 and opened the firm in her hometown of Rusk in 1997. Today, AWR’s growing team continues that commitment with responsive, detailed service for clients near and far.
Anita Woodlee-Roach, CPAFounder · Certified QuickBooks ProAdvisor
Get to Know Our Team →
Two convenient locations
Your East Texas accounting team
Meet with us in Rusk or Troup. Call the office most convenient for you to discuss your tax or accounting needs.
Frequently asked questions
Helpful answers before we meet
Have a question specific to your situation? Contact our team for personalized guidance.
Ask the AWR team →What services does AWR CPAs provide?
AWR provides tax management, accounting and financial services, bookkeeping, payroll, consulting, and QuickBooks implementation and training for individuals, businesses, and public organizations.
Where is Anita Woodlee-Roach & Associates located?
The firm has two East Texas offices: 565 North Main Street in Rusk and 312 W. Duval Street in Troup.
Do you work with both individuals and businesses?
Yes. The firm serves individuals and families as well as small businesses, oilfield companies, medical practices, government entities, farms, and other organizations.
Can you help set up or improve QuickBooks?
Yes. AWR can help clients select the appropriate QuickBooks product and provides implementation, training, and support to produce more useful financial information.
How do I get started?
Contact the Rusk office at 903.683.1002, the Troup office at 903.842.1040, or use the website contact page to request a consultation.
Ready for greater clarity and fewer financial surprises?
Start a conversation with our East Texas CPA team.